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Samantha Choo

United Kingdom, Singapore
Climate Change, Privacy and Surveillance, Technology & Data, Women and Girls, Human Rights
Educational materials, Impact Producing, Consulting, Impact Strategist/Advisor, Campaign Implementation, Designing impact guides, Mentorship, Impact evaluation
Cultural/racial identity:
Southeast Asian
Self identification:


I am a communications strategy professional with 9 years of experience working on social impact campaigns and programs for organisations like Google News Initiative, Facebook, Open Society Foundations and UN agencies like UNICEF on issues from media and news literacy, disinformation and misinformation, decarceration and mental health. As a strategist, my work involves doing research to understand the issue, audience or social context, developing strategies to reach the right audience with the right message at the right time in order to invoke behaviour change, and developing measurement methodology to assess effectiveness. I specialise in the APAC region, but am currently based in London and am always looking for new, meaty challenges to get stuck in.