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Bio

A marketing strategist, Jessie is Marketing & Sales Manager at Sugarcane, a creative sustainability agency and Impact Producer at BIM - Best Impact Movies. After a Master of Science (MSc) in International Business in 2010, Jessie started her career at the Quiksilver Europe headquarters and worked there for 4 years. She developed marketing strategies for all the brand's distributor countries and various partnership projects with EA Games, Orange, Jeep and Polaroid, for example. She then moved to London in 2014 and joined the American start-up rewardStyle, a pioneer in influencer marketing. She developed the French and European markets and helped brands such as Sézane, Maje or Sephora in the creation of their influencer strategies and campaigns. In 2017, Jessie moved back to her native Back country and worked as a freelance audiovisual producer with Manamedia where she coordinated production projects for Renault, Skoda and Dometic. At the same time, she started her own business and created the event catering company Zazpiak, a local short circuit catering company where she deepened her skills in strategy, business development and project management. Today, she puts her various skills at the service of the creative sustainable development agency Sugarcane to make marketing a formidable vector of change for the ecological and social transition. One of the agency's tools is impact production, which it is developing in collaboration with BIM (Best Impact Movies). Drawing on the strength of the messages in certain films and documentaries, Jessie develops impact strategies and campaigns to bring about change. She is currently developing the impact campaign for the 5-time Goya award-winning film Coven of Akelarre by Pablo Agüero (Tita Production, Sorgin Films, Dulac Distribution, Netflix) and the multi-award-winning documentary Shadow Game by Eefje Blankevoort and Els van Driel.