Back to directory

Asadullah Muhammad

Location:
United States
Languages:
English
Issues:
Climate Change, Disability Rights, LGBTQIA+, Child Welfare, Education, Racial Injustice, Gun Violence, Hunger/Food insecurity, Mass Incarceration & Criminal Justice Reform, Refugee Crisis and Immigration, Economic Injustice, Privacy and Surveillance, Technology & Data, Labor issues, Voting Rights, Women and Girls, Aging, Animal Welfare, Gender violence , Human Rights
Expertise:
Educational materials, Impact Producing, Consulting, Impact Strategist/Advisor, Campaign Implementation, Crafting Classroom Materials, Mentorship
Cultural/racial identity:
Black
Self identification:
Male

Bio

Asad Muhammad (he/him) is an impact strategist, organizational leader, public media executive, and father. As VP of Impact & Engagement Strategy at American Documentary | POV, Asad extends the impact of nonfiction films beyond their public broadcast date through community engagement, education, and event production work with noncommercial television and radio stations. With twenty years of service in public education, nonprofit leadership, restorative justice, and community development, Asad believes that trauma-informed care and harm reduction can be integrated in the duty of care to documentary filmmakers, protagonists, and audiences. He is most invested in sparking intergenerational conversations through the cultivation of inclusive spaces, inviting people of all backgrounds and life experiences to express themselves and exercise agency over learning. From orchestrating impact campaigns to organizing film screenings, Asad is a passionate witness to how nonfiction storytelling connects to the hearts and minds of underserved communities, policymakers, and leaders – inspiring folx to better focus their power and fight for change and transformation.